Founder Story
Why Lushmoore Exists.
We didn’t build another snack.
We built the snack we couldn’t find.
Barry Martin Jr. · Founder, Lushmoore
We didn’t set out to start just another food brand.
Lushmoore came from frustration — standing in a store aisle, reading labels I couldn’t trust, buying snacks that looked healthy but weren’t.
I grew up seeing food handled differently.
No shortcuts. No chemicals. Just clean, real ingredients.
Somewhere along the way, we lost that.
So we decided to bring it back — not with hype, but with honesty.
Lushmoore is a return to food that respects the land, the animals, and your body.
We started with beef jerky — grass-fed, naturally dried, rich in flavor and nutrition. But that’s just chapter one.
Our vision? A full line of farm-grown products that are clean, transparent, and proudly African.
We made Lushmoore for people who are tired of guessing what’s in their food.
For those who read the labels, not just the branding.
If you care about what goes into your body — welcome home.
This is Lushmoore. And we’re just getting started.
Where it began
Walking through supermarkets, every package promised “healthy.”
The labels told another story. Artificial ingredients. Unnecessary additives. Empty calories.
So we went back to something simpler.
Real beef. Real ingredients. Real nutrition.
That’s where Lushmoore began.
